Canon is enrolled in the Amazon Brand Registry and Project Zero, both of which are brand protection tools that aided Canon and Amazon in identifying the counterfeits in the Amazon store. Instrumental to our success are the tools we provide brands to help protect and grow their brands. The Amazon team also seized and appropriately disposed of over 6 million counterfeit products, preventing them from being resold anywhere in the supply chain. In the past year, Amazon's CCU sued or referred for investigation over 1,300 criminals in the U.S., the UK, across the EU, and in China. In the rare instances that counterfeits enter the Amazon store, we use feedback from customers, brands, and others to remove those products from our store, continuously improve our systems, and work closely with brands and law enforcement across the globe to hold the bad actors accountable. In 2022, our automated technologies scanned over 8 billion daily attempted changes to product detail pages for signs of potential abuse, resulting in our tools blocking or removing more than 99% of suspected fraudulent listings without brands ever even needing to report the abuse. Through our continued investment in advanced machine learning techniques, we have improved our proactive controls, automating and broadening our intellectual property protection and counterfeit detection systems.

Amazon shares Canon’s commitment to addressing the industry-wide issue of counterfeiting, and we are pleased to collaborate with the iconic camera brand.

Linkedin google